The Story Behind Flora & Co.

Hi! I’m Ashley. For over a decade, I’ve been a corporate girl through and through — building a career in tech, leading big programs, checking every box. I'm a girl mom, married to my husband for 8 years, and after moving all over the country, we finally landed back home in Wisconsin. I’ve spent years showing up for everyone else — my job, my girls, my family — and one day I realized I owed myself that same investment. This studio is what happened when I finally took the leap.

About Me

Through pregnancy, postpartum, and every phase since, movement is the thing I keep coming back to — it's humbled me, grounded me, and carried me when not much else could. And the women around me have done the same. For twenty years, community has kept me afloat, and I want that for every woman who walks through our doors. Flora & Co. is more than a workout. It's a place to take care of your whole self — body, mind, and soul — and to connect with women at every stage of life, from every background, so we can learn from each other and grow together. My hope is that this space keeps evolving right alongside the community it serves.

Why Flora & Co.

Be Part of It From the Beginning

We're just getting started — and I'd love for you to be part of it from day one. Join the list for pop-up event invites, studio updates, and first access to founding memberships